As she prepares to retire this year, founding president Jackie Sticha looks back on 25 years with Como Friends
Nearly every day, Como Friends President Jackie Sticha takes a walk around the grounds of Como Park Zoo and Conservatory, but those first bright days of spring are always her favorites. “There’s really nothing like being at Como on a beautiful busy day, with thousands of people of all backgrounds and ages, tourists and teenagers, senior citizens, families and kids on field trips,” she says. “I often overhear conversations that are quite inspiring, or that make me chuckle. And I love the way the whole place buzzes with energy.”
The long-tenured president of Como Friends, Sticha can claim credit for a lot of that buzz. Since the organization’s founding in 2000, she’s led annual fundraising strategy, advocacy initiatives, and three successful capital campaigns that have contributed $52 million in new funding for the historic Como Zoo and the Marjorie McNeely Conservatory and leveraged an additional $50 million in state funds made possible through Como Friends’ advocacy work. These funds have had a big impact, creating new classroom space that serves thousands of students every year; unveiling cutting-edge habitats like Como Harbor, Polar Bear Odyssey, and The Ordway Gardens; and expanding programs that connect visitors to the wonders of the living world.
But 25 years ago, as an early hire of the newly formed Como Zoo and Conservatory Society, a merger of four different nonprofits and docent groups, Sticha’s first job was figuring out how to establish a strong public/private partnership that could protect the future of one of the Twin Cities’ most beloved institutions. “With 100 years of history, nearly everyone has a memory of coming to Como as a child, with their children, with their grandchildren,” she says. “Another strength was the passion and knowledge and commitment of the Zoo and Conservatory staff, and their vision for what could make Como even better.”
With strong support from the city and its parks department, an engaged board of directors, and such visionary volunteer leaders as Leonard Wilkening, Arlene Scheunemann, Bob Piram, and Paul Verret, the Society (renamed Como Friends in 2008) launched a major capital campaign to unite the Zoo and Conservatory through the Visitor Center, and to provide much-needed updates to the historic campus with new spaces for animal support, plant collections and administration. “What drew me is that this was a brand new organization with some really big ideas,” she says. “We all had to build new relationships to move forward, and while we definitely made mistakes along the way, it was often out of an excess of enthusiasm for what was possible.”
During the most challenging times, Como Friends’ first board chair, the late Leonard Wilkening, would give Sticha this advice: “Just give it five years, and it will all work out.” His timeline was prophetic—within the first five years of their partnership, Como Friends and Como Park Zoo and Conservatory unveiled the new Visitor Center, Tropical Encounters, the new Fern Room and the first ever Orchid House to the public, with behind-the-scenes improvements that included a new Animal Support Building and administrative offices retrofitted in Como Zoo’s iconic WPA-era building. “As we all began working together, we started having more and more success,” Sticha says. “But unveiling the Visitor Center was the real turning point, because it was the first visual demonstration of what the future at Como would look like.”
Since then, Como Friends has led the charge on two additional capital campaigns, one for Como Harbor, and another to create Polar Bear Odyssey and The Ordway Gardens. Como Friends also secured the major gift that renamed the Marjorie McNeely Conservatory, and a $1 million endowment to create a permanent source of support for the Charlotte Partridge Ordway Japanese Garden.
During Sticha’s tenure, Como Friends finished each fiscal year with an operating surplus and increased the annual contribution to Como Park Zoo and Conservatory. Como Friends’ steady growth provided stability for Como, creating a dependable source for their annual operations and funding for ongoing improvements.
When public funding for Gorilla Forest was threatened, Como Friends expanded its profile to include advocacy work, joining Como each legislative season to support the campus’s role as both a community asset and an economic powerhouse that welcomes nearly two million visitors each year—the largest audience for any cultural institution in the state. Como Friends also successfully diversified its revenue streams with a mix of popular fundraising events like Bouquets, Sunset Affair, and Como After Hours; strong relationships with foundations and corporate funders; growing individual giving programs; and a successful gift shop operation, Garden Safari Gifts. “We’ve grown and learned a lot since our early years, but we’re still a relatively small team for the amount of money we raise, and for the extensive retail operation that we have, but we have a smart and nimble staff who are so innovative and creative in coming up with solutions for how we can be successful, and then working together to execute them,” Sticha says.
As she looks ahead to retiring this summer, Sticha says many of her favorite memories were made learning from supporters energized by their love of plants and animals, and working with families who have passed their commitment to Como from one generation to the next. She also thinks often of community leaders like Wilkening; the late Nancy Nelson, who raised funds for the Polar Bear Odyssey campaign with her husband Russ; and fundraising consultant Jim Scarpetta and others who were instrumental in making Como Friends’ vision a reality. “Every time we finish a new project, I think how pleased they would be to see how much progress Como has made.” She also thinks about some of her favorite animal ambassadors, including the late Amanda the orangutan, who once spiced up a behind-the-scenes tour by spitting a mouthful of water and orangutan kibble in Sticha’s direction. “Orangutans can hold a lot of water in their mouths, so it was like walking into a lake,” she laughs. “But I wasn’t offended at all. I felt like she’d chosen me.”
As Como Friends looks ahead to announcing the appointment of its next leader, she has some advice for her successor: “Have fun. Being at a job for 25 years is a long time to be in one place, but I’ve never been bored because Como is so dynamic, with living animals and gardens that are always changing and evolving. Between our staff, our board, and our donors, there are so many wonderful people connected to Como and it’s fun working with them, and working together for something that is so meaningful to our community.”
